· Forecasts aggressive, yet realistic annual and monthly goals and objectives for the department.
· Hires, trains, motivates, counsels and monitors the performance of all salespeople.
· Prepares and administers an annual operating budget for truck sales department.
· Understands, keeps abreast of and complies with federal, state and local regulations that affect vehicle sales.
· Explains, implements, and enforces dealership policies, emphasizing customer satisfaction and a positive dealership image.
· Monitors the productivity and planned itineraries of salespeople.
· Assists individual salespeople in setting aggressive, yet realistic monthly goals and objectives and provides them with the support to meet these goals.
· Conducts sales training meetings and provides salespeople with continuous product and training resources.
· Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
· Recommends for dismissal any salesperson failing to meet dealership standards.
· Develops and/or successfully implements programs to increase unit gross and achieve maximum F& I penetration.
· Plans and implements all sales contests.
· Analyzes sales history and market conditions to determine inventory requirements and orders new trucks accordingly.
· Conducts major sales promotions in accordance with dealership goals and objectives.
· Increases the overall profitability of the dealership by successfully implementing manufacturer programs.
· Maintains awareness of current market/wholesale values of used trucks for market area.
· Buys used trucks from auctions, other dealerships, individual sellers etc.
· Ensures that all trucks are reconditioned according to dealership and manufacturer quality and time guidelines.
· Establishes procedures for quick disposal of over-aged vehicles.
· Establishes standards for displaying, merchandising and maintaining new and used vehicles.
· Promotes teamwork in a customer-focused sales environment throughout the sales, delivery and follow-up process.