· Monitoring competitor activity, Evaluating visibility & market coverage of our products through
regular market visits.
· Looking after all trade promotion (placing promotions based on marketing calendar).
· Market visits- monitoring competitor activities, pricing strategy, current promotions and stock level
across POS (point of sale).
· Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near
expiry products or promotions.
· Executing BTL activities (new product launch and listing, sampling, consumer promotions).
· Actively taking part in product launch (giving presentation to sales team on new SKU).
· Forecasting for various trade deals, consumer offers and passing it to the demand planning team as
per the agreed cycle planning calendar.
· Follow up with sales/product manager in order to achieve estimated sales on trade deals.
· Tracking down the sell-out data by SKU and analyses each product on weekly basis . Preparing sales tracker for the same.
· Conducting market research such as customer questionnaires and focus groups.
· Contributing & executing marketing plans & projects.
· Any task assigned by the line manager.