Job Details
Elteital For Detergent & Soap Industry
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Marketing Officer

Elteital For Detergent & Soap Industry
Marketing/PR
1 month   ago
Experience One Year - 3 years
Salary Range not mentioned
Location Sudan/Khartoum /Bahri /Industrial area
Industry     - Manufacturing/Industrial
Job role     - Marketing/PR
Speciality     - Business/Management/accounting
Closes at Aug. 20, 2022
Career Level entry level
Vacancies 2 vacancies
Education level bachelor's degree
Job Status Full time
Job Type Employee
Gender all

Job Description / Responisbilties

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.



  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. 

  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. 

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. 

  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. 

  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. 

  • Participate in the development or implementation of online marketing strategy. 

  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. 

  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. 

  • Create content strategies for digital media. 

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives. 

  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. 

  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. 

  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. 

  • Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). 

  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. 

  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. 

  • Execute or manage social media campaigns to inform search marketing tactics. 

  • Propose online or multiple-sales-channel campaigns to marketing executives. 

  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. 

  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. 

  • Conduct financial modeling for online marketing programs or Web site revenue forecasting. 

  • Execute or manage banner, video, or other non-text link ad campaigns. 

  • Execute and manage communications with digital journalists or bloggers. 

  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent. 

  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. 

  • Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. 

  • Assist in the evaluation or negotiation of contracts with vendors or online partners. 

  • Implement online customer service processes to ensure positive and consistent user experiences. 

  • Resolve product availability problems in collaboration with customer service staff. 

  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). 

  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. 


Knowledge, Skills, Abilities






  • Customer and Personal Service 


 



  • Administration and Management 


 



  • Sales and Marketing


 



  • English Language


 



  • Education and Training 


 



  • Computers and Electronics 


 



  • Mathematic 


 



  • Personnel and Human Resources


 



  • Clerical 


 



  • Economics and Accounting


 



  • Active Listening, Service Orientation, Speaking, Coordination, Critical Thinking, Monitoring, Social Perceptiveness, Instructing, Management of Personnel Resources


 



  • Negotiation, Persuasion, Judgment and Decision Making, Time Management, Active Learning, Complex Problem Solving, Learning Strategies, Reading Comprehension, Systems Analysis





 

About Company

Detergent & Soap Industry