Job Details
Leading Food Company
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Social Media Specialist

Leading Food Company
1 month, 1 week   ago
Experience 2 years - 5 years
Salary Range not mentioned
Location Sudan/Khartoum
Industry     - Food/Beverages
Job role     - Marketing/PR
Speciality     - Business/Management/accounting
Career Level experienced(non-manager)
Vacancies not mentioned
Education level bachelor's degree
Job Status Full time
Job Type Employee

Job Description / Responisbilties

·       Develop, implement and manage Company social media strategy through competitive and audience research, platform determination, benchmarking, messaging, and audience identification, doing research on current trends and audience preferences.

·       Setting up and optimizing company pages within the main digital marketing strategy in each social media platform, and increasing the visibility of the company’s social content.

·       Manage and oversee social media contents, and generate impactful and meaningful content on all social media platforms. It encompasses areas such as writing and editing social media posts, growing customer engagement, supporting and promoting social media campaigns, and share daily content (original text, images, video or HTML..Etc.) that builds meaningful connections and encourages community members to take action.

·       Crafting out social media content and plans that are in alignment with the company’s brand identity, and supervise social media accounts’ posts to ensure the design and brand consistency (e.g. Facebook timeline cover, profile pictures, and designs layout).

·      Collaborate with creative team to work with copywriters and designers to ensure content is informative and appealing.

·      Create editorial calendars and syndication schedules.

·       Interact with fans and followers, reply to queries promptly, and monitor customer feedback.

·       Communicate with industry professionals and influencers via social media and attending evets to create a strong network.

·       Develop reports and measure the success of every social media campaign, platforms versus competition.

·       Stay up to date with the latest social media best practices and technologies.

·       Use social media marketing tools such as Buffer, Hootsuite .. Etc.

·       Provide constructive feedback.

·       Take accountability and ownership of any other tasks or projects assigned

About Company