- Understand business objectives and design surveys to discover prospective customers’ preferences
- Collect data on consumers, retail, market place and consolidate information into actionable reports and presentations
- Design questionnaires and advise on methodology of data collection and monitor its progress
- Manage the data collection team / internal surveyors and data input assistants
- Manage focus groups, carrying out interviews and conducting surveys
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text and presenting results
- Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace
- Perform qualitative and quantitative analyses to identify opportunities for product expansion
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation in collaboration with the trade marketing & sales teams
- Develop & closely monitor research budget and abide by the internal financial process
- Take accountability and ownership of any other tasks or projects assigned
Qualifications & Skills:
- BA in Business Administration (related fields) or BS in Statics
- 4-5 years of proven market research experience
- Ability to interpret large amount of data
- Strong analytical & critical thinking
- Adequate knowledge of data collection methods (polls, focus groups, field surveys etc)
- Food & beverage market awareness
- Ability to plan, monitor & control research budget
- Excellent communication, negotiation, presentation skills
- Good management skills
- High level of computer skills (MS Outlook, Word, Power Point, Excel, SPSS or similar software etc)
- Ability to work under pressure
- Ability to travel to regions within Sudan
