Sales Manager

Leading Food Company

Posted at : June 20, 2019

Years of Experience :
12 years
Career Level :
Job Status :
Full time
Salary Range :
not mentioned
Vacancies :
not mentioned
Job Type :
Location :
Education level :
bachelor's degree
Gender :
Industry :

     - Food/Beverages

Job role :

     - Sales

Speciality :

     - Business/Management/accounting

Job Description :

JOB PROFILE    - Plan, direct and control the successful achievement of company ‘targeted sales, and to safeguard the company image in the market place.

Core purpose of the Job:  (Short description)

•To formulate and direct the implementation of the Sales Strategy that enables the company to meet its business objectives.  That is through:

 Sales plans (volume, contribution, margin, collection).

 Sales targets / Reports.

 Market agents and distributions.

Context :)

company  Sales distribution is focused on 5 states within the Sudanese domestic market it composed of both whole state & Khartoum & others state retailers only on Khartoum.


Key Performance Areas: Core, essential responsibilities/outputs of the position (KPA's)

Key Tasks: Indicates those KPA’s that are essential to the position itself. These are normally specific to the incumbent, the job, and the function. Excludes role and leadership / management.

1.Prepare and get approve the annual sales plan and budget for the different company brands which will meet company budget and business planning requirements.

2.Organizes, control and motivate sales force to achieve sales objectives within agreed profit margins total sales revenue.

3.Select, train, and develop sales personnel to the caliber necessary to meet the current and long term needs of the department.

4.Monitor change in the market situation and legislative requirements, and recommend or implement action to meet changing circumstances as required.

5.Assist to ensure the company's product development and promotional plans are understood and implemented at all levels to give the optimum level of impact.

6.Represent the company at senior levels within the customer base to ensure the image of company’ is maintained and enhanced, as an aid to achieve sales targets.

7.Contribute to the development of marketing plans and technical improvements to products/ brands to help maintain the company's position in the market shares. 

8.Address employees’ issues or grievances and administer collective bargaining agreements

9.Responsible for upholding a safe work environment.

10.Conduct weekly/monthly and upon request reports.

11.Perform Ad-hoc duties assigned by management.

Supervisory / Leadership / Managerial Complexity: Refers to the responsibilities for directing, guiding, motivating and influencing others.

•Responsible to Direct staff in the development, analysis, and preparation of reports.

•Manage and motivate the team

•Share best practices with colleagues.

•Participate in the recruitment and formation of teams

•Ensure department co-ordination and oversee the sales work

•Define and follow the sale’s Key Performance Indicators 

•Carry out employee performance appraisals

Lateral Dimensions: 

These indicate the areas where the individuals could contribute uniquely in addition to the indicated duties, as well as how they could be affected by others or circumstances not necessarily under their control.

Creativities :(improvement/innovation inherent)  Indicates the potential for improvement and / or innovation inherent in a position 

•Work in EBIZ System and all the computerized tools to represent the sales data.

Vulnerabilities: Refers to the latent difficulties, or things that could potentially go wrong that affect a specific position.

•Data clearing. 

•System Breakdown.

•Electricity cut off

•Products’ shortage.

Collaboration: Refers to formal and informal relationships

Internal: with all departments with focus on Production, Finance & Marketing.

External: Agents Distributors & traders in Khartoum & the other 5 States.


Discretionary Space: The degree to which individuals are allowed to exercise independent thought and judgment.


•Financial and other decision making authorities 

Minimum Requirements: Minimum necessary, and not the ideal/preferred should be included.



•Degree in Business Administration post graduate is preference.


•Minimum 12 -15 years’ experience in Sales and distribution field, i.e. 

•Proven Managerial experience, as a Sales Manager


•Professional English and Arabic knowledge, in both writing and speaking

•Strong skills in computer applications especially MS Excel, Word, Power Point.

•Analysis Software.

Skills / physical competencies:

•Adequate knowledge of business and management principles (budgeting, strategic Influencing and negotiation skills.

•Understanding of Marketing principles and activities

•Familiarity with industry standard equipment and technical expertise.

•Knowledgeable of safety, quality, productivity, demand creation, inventory processes. 

•Ability to create accountability and to lead by example.

•Strong analytical and reporting skills.

•Strong planning ability and organizational skills.

•Experience in team management.

Behavioral qualities:


•Commitment to the Organization 


•Coaching & Developing 

•Managing Accountability 

•Teamwork & Cooperation 

•Customer Focus 

•Performance Excellence 

•Taking the Initiative 

•Analytical Thinking 

General working conditions: 

(e.g. shift work, driver’s license, specific tools, special clothing, environmental requirements, etc.)

•Able to work under pressure.

•Extended working hours.

•Able to travel if job requires.

•Able to do field work if job requires.

KPI’s/ Quality measurements

•Studies provided to requesting departments.

•Provide state of the art data analysis of high caliber to promote research quality in the company.  

•Provide clear well defined and comprehensive data   presentation and Reporting in a manner that is beneficiary to the company.

•Provide   useful achievable recommendations based on individual studies. 

•Weekly reporting on sales operational activities to senior management.


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